Chapter

A factory for books?

Alexandra da Costa

in Reforming Printing

Published in print July 2012 | ISBN: 9780199653560
Published online September 2012 | e-ISBN: 9780191742026 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199653560.003.0003

Series: Oxford English Monographs

A factory for books?

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This chapter focuses on the production and printing of the Syon books in the sixteenth century. It demonstrates that the Abbey took full advantage of developments in the marketing of books and that the comprehensiveness, regularity, and presentation of its books were very different from the Benedictines' printed works, which James Clark has detailed. The chapter suggests that there was a sophisticated understanding at all levels of the Abbey of the need to compete with other writings and a commitment to publishing successful books by manipulating the presentation of these texts. This was probably partially motivated by a desire to market Syon as a pilgrimage centre, as James Clark and Martin Heale suggest other monasteries did. But it also seems to have been driven by a desire to increase readership and so to increase the Abbey's ability to bolster orthodoxy.

Keywords: printing; marketing; publishing; Woodcuts; pilgrimage badges; pilgrimage souvenirs

Chapter.  9043 words. 

Subjects: Literary Studies (1500 to 1800)

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