Chapter

Public information and education campaigns

Claire Wilkinson

in Alcohol

Published in print March 2013 | ISBN: 9780199655786
Published online May 2013 | e-ISBN: 9780191757082 | DOI: https://dx.doi.org/10.1093/acprof:oso/9780199655786.003.0047
Public information and education campaigns

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Strategies aimed at preventing alcohol-related harms are commonly grouped together on the basis of similar characteristics, or underlying theoretical approaches to reducing harm. This chapter reviews a number of such strategies which are commonly grouped together as public information and education campaigns. It suggests that while these strategies may increase knowledge and awareness of alcohol-related harms, there is not strong evidence that, on their own, they can reduce alcohol use or alcohol-related harms.

Keywords: alcohol consumption; prevention; alcohol-related harms; public education campaigns

Chapter.  3386 words. 

Subjects: Public Health and Epidemiology

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