De Rationibus est Disputandum: Profiling “Warm-glowers”

Paulo A. L. D. Nunes and Laura Onofri

in Global Environmental Commons

Published in print July 2012 | ISBN: 9780199656202
Published online September 2012 | e-ISBN: 9780191742149 | DOI:
De Rationibus est Disputandum: Profiling “Warm-glowers”

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This chapter explores econometric analysis for capturing the relationship between a motivational variable, ‘warm glow’ for the provision of an environmental public good, and socio-economic characteristics of individual consumers. We use microeconomic data provided by a national survey that was performed in Portugal to value the provision of a coastal, protected area. Estimation results show that ‘warm glow’ is mostly affected by four main effects: (1) charitable habits of respondents; (2) level of social participation to the community of the respondents: (3) degree of importance attributed to social policies by the respondents, and (4) the religious belief of the respondents. The interpretation of our estimates allowed us to categorize and profile two types of ‘warm-glowers’: the ‘ego-driven’ and the ‘socially-oriented’ ones. There is critical discussion on embodying (or not) the latent motivational structures (and underlying determination factors) when performing cost‐benefit analysis of environmental public goods

Keywords: willingness to pay; latent structure; motivational factor; ego-driven warm glow; socially-oriented warm glow; coastal protected areas; cost‐benefit analysis; governance of environmental commons

Chapter.  9925 words. 

Subjects: Economic Development and Growth

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