Bar-Gill Oren

in Seduction by Contract

Published in print August 2012 | ISBN: 9780199663361
Published online September 2012 | e-ISBN: 9780191751660 | DOI:

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This introductory chapter first sets out the book's main focus, namely consumer contracts. It traces design features common among multiple types of consumer contracts and explores and explains the forces responsible for these design features. The discussion then turns to market forces and consumer psychology, social costs of the behavioural market failure, and toward more effective disclosure mandates.

Keywords: consumer contracts; contract design; market forces; consumer psychology; behavioural market failure

Chapter.  1782 words. 

Subjects: Company and Commercial Law

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