Chapter

Inverse Instrumentality: How Technologies Objectify Patients and Players

Hamid Ekbia Bonnie A. Nardi

in Materiality and Organizing

Published in print November 2012 | ISBN: 9780199664054
Published online January 2013 | e-ISBN: 9780191745423 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199664054.003.0008
Inverse Instrumentality: How Technologies Objectify Patients and Players

More Like This

Show all results sharing this subject:

  • Organizational Theory and Behaviour

GO

Show Summary Details

Preview

A growing trend in the development of large-scale technological systems seeks to strategically insert human beings into these systems in order to allow them to function in intended ways. These “technologies of objectification” enable situations where individuals are turned into either fragmented or totalized subjects. The chapter identifies certain types of health technologies and multiplayer online games as systems that objectify patients and players, turning them into docile or actively engaged subjects, respectively. Through the analysis of specific examples of each technology, the chapter demonstrates how software systems regulate human behavior in an expectant manner, drawing them in or pushing them away from certain kinds of activities. The chapter discusses the implications of this analysis for the question of materiality, and argue for a view that understands (de)materialization as a process rather than a settled dichotomy.

Keywords: objectification; materialization; mediation; games; health

Chapter.  8170 words.  Illustrated.

Subjects: Organizational Theory and Behaviour

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.