Claire Holleran

in Shopping in Ancient Rome

Published in print April 2012 | ISBN: 9780199698219
Published online September 2012 | e-ISBN: 9780191741326 | DOI:

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This introductory chapter sets out the central concerns and questions of the book, contending that while a thriving retail trade was essential for the functioning and survival of the city of Rome, this crucial sector of the urban economy has been largely neglected in previous scholarship. The attitude of this book towards retailers is considered, and the impact of this attitude on the nature of the source material relating to the retail trade is explored. A brief summary of the book as a whole emphasises the thriving nature of the retail trade and its diversity, encompassing various modes of retail, from shops and workshops, to markets, auctions, and street traders.

Keywords: Rome; retail; shop; workshop; market; street trader; elite attitudes

Chapter.  4573 words. 

Subjects: Greek and Roman Archaeology

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