The Retail Trade and the Economy

Claire Holleran

in Shopping in Ancient Rome

Published in print April 2012 | ISBN: 9780199698219
Published online September 2012 | e-ISBN: 9780191741326 | DOI:
The Retail Trade and the Economy

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There is an intrinsic relationship between a retail trade and the wider social and economic environment in which it operates. This chapter demonstrates that fundamental relationship through a study of the history and historiography of the distributive trades in England from the medieval period to the twentieth century. It explores the potential impact that the specific urban economy of Rome, together with the wider Roman economic environment, had on the nature of the retail trade in the city, taking into account diverse factors such as the scale, structure, and organisation of production, transport infrastructure, the role of slaves and freedmen, the labour market, the possibility of economic growth in the Roman world, and consumer demand in Rome. The implications of this analysis for the topographical organisation of trade in the city are also examined.

Keywords: historiography of retail; English retail; Roman economy; production; slaves and freedmen; transport; consumer demand; labour market; economic growth; topography

Chapter.  22057 words. 

Subjects: Greek and Roman Archaeology

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