Chapter

Retailers and the Wholesale Trade

Claire Holleran

in Shopping in Ancient Rome

Published in print April 2012 | ISBN: 9780199698219
Published online September 2012 | e-ISBN: 9780191741326 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199698219.003.0003
Retailers and the Wholesale Trade

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This chapter explores the various ways in which retailers in Rome obtained stock to sell. It begins by looking at the links between urban production and retail, before investigating how imported manufactured goods, raw materials, and food found their way to retailers in the city. It examines the development of the Emporium, the Transtiberim district, and the areas around the gates of the city, including Monte Testaccio, the horrea, and cellae, and their relationship with the retail trade. It emphasises the diversity of personnel and purchasers in these areas, including middlemen, retailers, and consumers, and considers the potential wholesale role of the specialised commercial ‘fora’. It also explores the possible impact on the retail trade of the customs boundary surrounding Rome, and demonstrates the role that auctions played in the initial distribution of imported goods.

Keywords: wholesale; production; Emporium; Monte Testaccio; Transtiberim; customs boundary; gates; horrea; cellae; auctions

Chapter.  15983 words.  Illustrated.

Subjects: Greek and Roman Archaeology

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