Claire Holleran

in Shopping in Ancient Rome

Published in print April 2012 | ISBN: 9780199698219
Published online September 2012 | e-ISBN: 9780191741326 | DOI:

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This concluding chapter provides a synthesis of the discussions presented in the preceding chapters. It emphasises the diversity of the retail trade in Rome and the central role it played in both the infrastructure of the city and its urban economy. A network of fixed shops and workshops was complemented by a system of markets, auction sales, and other more informal modes of retail, such as street sellers and ambulant hawkers. The diversity of the retail trade reflects both the wide range of products sold and the socio-economic diversity of the population of Rome, since certain modes of retail are inherently suited to the sale of certain goods or to the needs of particular consumers. The relationship between the retail trade and the wider social and economic environment is also highlighted, and institutional controls on retail are considered.

Keywords: retail trade; shops; workshops; markets; auctions; street sellers; institutional controls

Chapter.  3321 words. 

Subjects: Greek and Roman Archaeology

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