Collecting the Data

Janet Holmes, Meredith Marra and Bernadette Vine

in Leadership, Discourse, and Ethnicity

Published in print December 2011 | ISBN: 9780199730759
Published online January 2012 | e-ISBN: 9780199918454 | DOI:

Series: Oxford Studies in Sociolinguistics

Collecting the Data

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This chapter describes the database and methodology used in this study. Working with an ethnically different group inevitably complicates every component of the research process, and especially the different ways in which the data was collected in differently ethnicized workplaces. The chapter explores the issues that arise when majority group researchers work with participants who consciously foster attention to minority cultural norms and ethnically distinctive ways of doing things in the workplace, from formulation of the research questions through data collection to analysis and interpretation of the findings. The specific methodological challenges encountered in researching leadership in Māori workplaces are discussed, as well as the insights gained working with Māori participants.

Keywords: ethnicized workplaces; data collection; leadership research; Māori workplaces

Chapter.  7033 words. 

Subjects: Sociolinguistics

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