Competition and Collaboration

Christopher P. Scheitle

in Beyond the Congregation

Published in print July 2010 | ISBN: 9780199733521
Published online September 2010 | e-ISBN: 9780199866281 | DOI:
Competition and Collaboration

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This chapter begins by noting that many religious leaders have expressed ambivalence about Christian nonprofits. Concerns about theological legitimacy, denominational boundaries, and competition for money are all commonly raised. The relationship between congregations, denominations, and Christian nonprofits is examined from a sociological perspective. It is argued that much of the ambivalence results from the activity and audience niches of “church” and parachurch organizations. Parachurch organizations typically specialize in their activities and generalize in their audience, while “church” organizations do just the opposite.

Keywords: niches; religious leaders; church; parachurch; congregations; denominations; market dynamics; competition; specialize; generalize

Chapter.  9386 words.  Illustrated.

Subjects: Religious Studies

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