Implicit Bias: A Better Metric for Racial Progress?

Leslie Ashburn-Nardo, Robert W. Livingston and Joshua Waytz

in The Obamas and a (Post) Racial America?

Published in print April 2011 | ISBN: 9780199735204
Published online May 2011 | e-ISBN: 9780199894581 | DOI:

Series: Series in Political Psychology

Implicit Bias: A Better Metric for Racial Progress?

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Given external pressures, people are sometimes unwilling to express their honest opinions about African Americans. Furthermore, because attitudes are often consciously inaccessible, people may also be unable to express their true racial feelings. Consequently, social scientists have looked for ways to assess racial attitudes and stereotypes that minimize both socially desirable responses and responses that rely on conscious access. Such measures are called implicit measures. This chapter provides an overview of implicit social cognitive methodology and reviews the growing literature on implicit racial bias. In particular, the chapter focuses on the predictive utility of implicit measures of racial bias, with an eye toward circumstances in which implicit bias is a better predictor than explicit, self-reported bias. The chapter concludes with a discussion of “racial progress” in America in light of findings regarding the role of implicit vs. explicit racial biases in behavior before and after the election of Barack Obama.

Keywords: implicit bias; explicit bias; prejudice; stereotypes; racism

Chapter.  7591 words. 

Subjects: Social Psychology

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