Chapter

Because, Not <i>As If</i>

Paul W. Glimcher

in Foundations of Neuroeconomic Analysis

Published in print November 2010 | ISBN: 9780199744251
Published online January 2011 | e-ISBN: 9780199863433 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199744251.003.0006
Because, Not As If

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This chapter provides a high-level description of the explicit theoretical goals that should guide the neuroeconomic study of choice. The first part of the chapter defends the view that economic theories must become explicitly sensitive to mechanisms. The second part lays out the most basic structural details of a global theory of neuroeconomics. It is a theory that proceeds mechanistically from axioms such as those used in the generalized axiom of revealed preference (GARP) and expected utility.

Keywords: neuroeconomics; choice; economic theory; axioms; Milton Friedman

Chapter.  4485 words.  Illustrated.

Subjects: Neuropsychology

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