Chapter

Hard-EU and the Rudiments of a Standard Model

Paul W. Glimcher

in Foundations of Neuroeconomic Analysis

Published in print November 2010 | ISBN: 9780199744251
Published online January 2011 | e-ISBN: 9780199863433 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199744251.003.0008
Hard-EU and the Rudiments of a Standard Model

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This chapter demonstrates how to directly link a pre-existing utility-based theory of choice to pre-existing neurobiological descriptions of the brain mechanisms that produce choice. It presents, in chronological order, several of the key decision-related neurobiological results from the past three decades. All of these key early results come from single-neuron studies in awake-behaving monkeys. Almost all of these studies were constructed to trace stimulus-response relationships through the nervous system. The chapter shows that they are all compatible with a simple algorithmic instantiation of expected utility theory.

Keywords: utility theory; theory of choice; hard expected utility; stimulus-response

Chapter.  8214 words.  Illustrated.

Subjects: Neuropsychology

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