Chapter

The Problem of  Value

Paul W. Glimcher

in Foundations of Neuroeconomic Analysis

Published in print November 2010 | ISBN: 9780199744251
Published online January 2011 | e-ISBN: 9780199863433 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199744251.003.0012
The Problem of  Value

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This chapter explores the important ex ante biological and theoretical constraints on value representation that must shape any neuroeconomic analysis. The most important thing this ex ante analysis reveals is the significance of understanding what are known as “reference points.”.

Keywords: valuation; value representation; neuroeconomic analysis; ex ante analysis; reference points

Chapter.  8846 words.  Illustrated.

Subjects: Neuropsychology

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