Chapter

Locating and Constructing Subjective Value in the Front of the Brain

Paul W. Glimcher

in Foundations of Neuroeconomic Analysis

Published in print November 2010 | ISBN: 9780199744251
Published online January 2011 | e-ISBN: 9780199863433 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199744251.003.0014
Locating and Constructing Subjective Value in the Front of the Brain

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This chapter shows that many areas contribute specialized input to the core valuation circuits of the medial prefrontal cortex (MPFC) and the striatum. Current data identifies at least five of these areas, although there are doubtless more. Of particular interest today among these five are the orbitofrontal and dorsolateral prefrontal cortices, which seem to play slightly opposing roles in the valuation process. The orbitofrontal area appears, at this time, specialized for the representation of immediate consumable rewards, while the dorsolateral seems involved in longer-term gains that require what is popularly called self-control.

Keywords: subjective value; brain; medial prefrontal cortex; striatum; orbitofrontal cortex; dorsolateral prefrontal cortex

Chapter.  8459 words.  Illustrated.

Subjects: Neuropsychology

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