Chapter

Naive and yet Enlightened: From Natural Frequencies to Fast and Frugal Decision Trees

Laura Martignon, Oliver Vitouch, Masanori Takezawa and Malcolm R. Forster

in Heuristics

Published in print April 2011 | ISBN: 9780199744282
Published online May 2011 | e-ISBN: 9780199894727 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199744282.003.0006
Naive and yet Enlightened: From Natural Frequencies to Fast and Frugal Decision Trees

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The trees for classification and for decision that are introduced in this chapter are naïve, fast, and frugal. Why they are “naïve,” that is, why they ignore conditional dependencies between cues, is extensively illustrated. Why they are “frugal,” in the sense that they tend to use much fewer cues than those provided by the environment, is also explained in detail. The trees' “fastness” appears as a consequence of their frugality. The main property of these trees is that they implement one-reason classification/decision in analogy with heuristics for one-reason decision making. The lexicographic nature of these trees is shown with the help of a characterization theorem. As will also become clear, fast-and-frugal trees generalize take-the-best.

Keywords: classification trees; decision making; heuristics; take-the-best

Chapter.  7321 words.  Illustrated.

Subjects: Cognitive Psychology

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