Chapter

The Quest for Take-the-Best: Insights and Outlooks from Experimental Research

Arndt Bröder

in Heuristics

Published in print April 2011 | ISBN: 9780199744282
Published online May 2011 | e-ISBN: 9780199894727 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199744282.003.0017
The Quest for Take-the-Best: Insights and Outlooks from Experimental Research

Show Summary Details

Preview

The chapter summarizes empirical work by employing a historical perspective. This view of experimental research on take-the-best nicely shows that accumulating knowledge about a phenomenon may dynamically change the relevant research questions themselves. The summary shows that take-the-best is no general theory of decision making, but that people adaptively use it when appropriate. This adaptivity has limits, however, if behavior becomes routinized. Memory-based decisions appear to differ from those based on given information. The search for personality variables explaining strategy selection has been elusive. A particularly important finding is that the cognitive costs of strategy execution may have been overstated in contingency models and the toolbox metaphor.

Keywords: fast-and-frugal heuristics; memory; strategy selection; individual differences; adaptive decision making

Chapter.  9430 words.  Illustrated.

Subjects: Cognitive Psychology

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.