Chapter

The Culture of Synthesis

Jon Kolko

in Exposing the Magic of Design

Published in print December 2010 | ISBN: 9780199744336
Published online May 2011 | e-ISBN: 9780199894710 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199744336.003.0006

Series: Human Technology Interaction Series

The Culture of Synthesis

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This chapter describes how a company can foster a positive culture, one that supports and encourages synthesis. After explaining the challenges of achieving this form of culture, the text describes how constraints and play are used as “levers” during synthesis. This is explored in the context of flow—how visualization is used to explore ideas visually, and communicate them between people.

Keywords: corporate culture; constraints; playful; brainstorming; ideation; flow; visualization

Chapter.  5858 words.  Illustrated.

Subjects: Cognitive Psychology

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