Approaching Culture in Cross-Cultural Technology Design

Huatong Sun

in Cross-Cultural Technology Design

Published in print March 2012 | ISBN: 9780199744763
Published online May 2012 | e-ISBN: 9780199932993 | DOI:

Series: Human Technology Interaction Series

Approaching Culture in Cross-Cultural Technology Design

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This chapter explores why action and meaning is unintegrated in cross-cultural technology design from the angle of culture. It first assesses the status of culture in cross-cultural design practices; discusses how narrow representations of local culture result in poor user experience of localized technologies; and reviews the movement of capturing local culture from the surface to its core with case studies of three approaches commonly adopted in cross-cultural design—DOs and DON’Ts, cultural dimensions, and structured fieldwork methods. To further contextualize the discussion, it examines the complex interactions between culture, technology, and design in a contemporary situation and develops a position for technology design that attends to both instrumentality and social circulation. Built on that, this chapter establishes a dialogic view of culture as a semantic space that connects action and meaning and describes local culture as the dynamic nexus of contextual interactions for requirements gathering in cross-cultural design practices.

Keywords: culture; technology; design; globalization; localization; cultural dimensions; fieldwork methods; contextual design; requirements gathering; water hyacinth effect; semantic space; dialogic

Chapter.  9643 words. 

Subjects: Cognitive Psychology

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