CLUE as a Framework for Cross-Cultural User Experience Research

Huatong Sun

in Cross-Cultural Technology Design

Published in print March 2012 | ISBN: 9780199744763
Published online May 2012 | e-ISBN: 9780199932993 | DOI:

Series: Human Technology Interaction Series

CLUE as a Framework for Cross-Cultural User Experience Research

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The CLUE framework advances cross-cultural user research as praxis—a dialogic design activity that has its ethical and political implications in local contexts as well. This chapter explores the methodological consequence of the CLUE. The first part of the chapter introduces the case of the book, the comparative study of mobile messaging use in American and Chinese contexts between 2003 and 2006. It reviews the phenomenon of mobile messaging use in a larger context and investigates what challenges and implications this case has brought to the practices and research of cross-cultural design. The second part of the chapter discusses the analytical values and methodological potentials of the CLUE framework for cross-cultural user experience research with the case study as the example.

Keywords: clue; culturally localized user experience; user experience research; sms; praxis; rhetorical situatedness; survey; diary study

Chapter.  8692 words.  Illustrated.

Subjects: Cognitive Psychology

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