Chapter

Mei's Story: “Idioms Solitaire” between Sports Fans

Huatong Sun

in Cross-Cultural Technology Design

Published in print March 2012 | ISBN: 9780199744763
Published online May 2012 | e-ISBN: 9780199932993 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199744763.003.0008

Series: Human Technology Interaction Series

Mei's Story: “Idioms Solitaire” between Sports Fans

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This chapter explores the complexities of local culture beyond the models of cultural dimensions with a Chinese user case. It regards Chinese graduate student Mei’s late night message exchanges as a new form of fan innovation and a literacy practice. In comparison to Brian’s orality practice in the previous chapter, this chapter discusses how different cultural preferences lead to different use and genre patterns of text messaging and contribute to different meanings. It exemplifies the dialogical nature of technology in cross-cultural technology design and illustrates many factors, other than cultural dimensions, contributed to this particular local use. Meanwhile Mei’s case also epitomizes the importance of “constructive subjectiveness” in technology design as her identity as a sports fan was a driving force in her creative way of using and localizing a technology.

Keywords: cross-cultural design; cultural dimensions; mobile messaging; fan culture; orality; literacy; constructive subjectiveness

Chapter.  4814 words.  Illustrated.

Subjects: Cognitive Psychology

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