Culturally Localized User Experience as Situated and Constructed

Huatong Sun

in Cross-Cultural Technology Design

Published in print March 2012 | ISBN: 9780199744763
Published online May 2012 | e-ISBN: 9780199932993 | DOI:

Series: Human Technology Interaction Series

Culturally Localized User Experience as Situated and Constructed

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This chapter further develops the framework of CLUE with a consolidated discussion of five use cases presented earlier. It situates those cases on a broader horizon and reviews the trends of user localization across the sites. Thereby it illuminates how a holistic view of user experience is both situated and constructed in local contexts: To explore the “situatedness,” the first section of the chapter looks at how a local use of mobile messaging technology is situated in the surrounding contexts as the outcome of the interactions of various cultural influences; to investigate the “constructiveness,” the second section demonstrates how user localization functions as cultural consumption and how “genius loci” is achieved. Based on this holistic view of user experience, the third section examines affordances as dialogic relation through a dual mediation process of messaging use and suggests designing beyond operational affordances and cultivating social affordances for local use.

Keywords: cross-cultural design; culturally localized user experience; clue; cultural dimension; mobile messaging; user localization; situatedness; constructiveness; cultural consumption; genius loci; dual mediation; affordance

Chapter.  11606 words.  Illustrated.

Subjects: Cognitive Psychology

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