The Heart of the Issue

Natalie Jomini Stroud

in Niche News

Published in print May 2011 | ISBN: 9780199755509
Published online September 2011 | e-ISBN: 9780199897162 | DOI:
The Heart of the Issue

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This chapter shows that partisan media use is related to different perceptions of the most important issues facing the nation. This arguably represents an important change in the agenda-setting function of the mass media. In a fragmented media system characterized by many diverse sources of news and information, different media audiences can develop divergent impressions of the most important problems facing the nation. There is some evidence that this occurs based on differences in the issue emphases and reporting in partisan media coverage. What also emerges is that those people who engage in partisan selective exposure are particularly likely to see the world in partisan terms—to evaluate media, participation opportunities, claims about candidates, issue strengths, and so forth based on their partisan beliefs.

Keywords: partisan selective exposure; partisan media; agenda-setting; reporting; emphasis

Chapter.  10541 words.  Illustrated.

Subjects: US Politics

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