The Persistence Of Inequality

Cecilia L. Ridgeway

in Framed by Gender

Published in print January 2011 | ISBN: 9780199755776
Published online May 2011 | e-ISBN: 9780199894925 | DOI:
The Persistence Of Inequality

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Previous chapters addressed the persistence of inequality in existing institutions; this chapter examines persistence at sites of economic and social innovation. Evidence shows that gender stereotypes change more slowly than material arrangements between men and women (cultural lag). At sites of innovation, people implicitly draw on lagging stereotypes to help organize their uncertain new situations, rewriting gender inequality into the new organizational procedures and structures they create. Some of these new organizational routines spread widely to become blueprints for new industries and social forms, reinventing but also modifying inequality for a new era. This argument is examined through studies of innovative work sites (biotechnology and information-technology start-ups) and forms of heterosexual union (student hook-ups).

Keywords: gender stereotype change; cultural lag; innovative sites; biotechnology start-ups; information technology start-ups; hook-ups; organizational routines; organizational blueprints

Chapter.  13249 words. 

Subjects: Social Psychology

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