Chapter

Personality and Culture

E. Tory Higgins

in Beyond Pleasure and Pain

Published in print October 2011 | ISBN: 9780199765829
Published online January 2012 | e-ISBN: 9780199918966 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199765829.003.0024

Series: Social Cognition and Social Neuroscience

Personality and Culture

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This chapter examines the motivational underpinnings of personality differences and cultural differences. It argues that most personality and cultural differences derive from a relatively small number of universal self-regulatory principles working together. This perspective is illustrated using the motivational principles of regulatory focus, regulatory mode, and regulatory fit.

Keywords: motivation; personality differences; cultural differences; regulatory focus; regulatory mode; regulatory fit

Chapter.  16255 words. 

Subjects: Cognitive Psychology

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