Chapter

Thrift and Moral Formation

James Davison Hunter

in Thrift and Thriving in America

Published in print July 2011 | ISBN: 9780199769063
Published online May 2012 | e-ISBN: 9780199896851 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199769063.003.0010
Thrift and Moral Formation

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This chapter charts the displacement of the classic discourse of thrift in the moral education of children. Shifting away from older lessons about magnanimity and the importance of avoiding miserliness, American education in this age became acutely focused on the potential instability of economic life in the new urban centers. As a result, national movements supporting thrift were spawned, creating savings plans at banks, post offices, and even public schools—it was, in the sense of moral exhortation, the golden age of thrift. This moment of triumph would not last long, however. The revolution in productive efficiency in the 1920s quickly began to shift opinion away from the psychology of scarcity that created the thrift ethos and toward a new sense of American prosperity and abundance. Soon, the new economic philosophy of “consumptionism” was dominant, and the individual thrift that proved powerless in response to the Great Depression was on the out. New curricula encouraged parents to take their children on shopping trips and train them to be wise and efficient consumers.

Keywords: thrift; moral education; American education; savings plans; consumptionism

Chapter.  10735 words. 

Subjects: Economic Sociology

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