Chapter

Avoiding the Cognitive Fix Keeper Hole

Thomas A. Heberlein

in Navigating Environmental Attitudes

Published in print September 2012 | ISBN: 9780199773329
Published online January 2013 | e-ISBN: 9780199979639 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199773329.003.0008
Avoiding the Cognitive Fix Keeper Hole

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Keeper holes are places where the water swirls, turns on itself, and traps your craft. You go around and around, sometimes upside down and, occasionally, even drown. The cognitive fix is a big keeper hole. We get caught in it and can’t think beyond it. This chapter shows how you can avoid keeper holes by designing technical and structural fixes with attitudes rather than trying to change attitudes. These case studies show how structural fixes reduced driving into central Stockholm, conserved vast amounts of energy on a university campus, stopped power-plant construction in the Pacific Northwest for almost three decades and made millions of hotel guests turn off the lights every time—all these successes without changing attitudes.

Keywords: attitudes; cognitive fix; congestion charges; energy conservation; energy consumption; retro-fitting; structural fix; technological fix

Chapter.  7201 words.  Illustrated.

Subjects: Sociology

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