Increasing the Flow

Thomas A. Heberlein

in Navigating Environmental Attitudes

Published in print September 2012 | ISBN: 9780199773329
Published online January 2013 | e-ISBN: 9780199979639 | DOI:
Increasing the Flow

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This chapter shows how we can use structural fixes to create new norms and avoid the rocklike attitudes by sending more water over the rapids. We can reduce litter by getting rid of the barrels, and focusing (not changing) the existing antilittering norm though advertising and community-based programs. Energy can be saved by providing simple comparisons with how others families use energy. Information about norms is as effective as lowering the price for energy-efficient light bulbs. And in Stockholm pro-environmental behavior created by the crowding tax remained after the tax was removed, suggesting that new norms can follow behavior change by structural fixes.

Keywords: attitudes; cognitive fix; congestion charges; energy conservation; litter; norms; structural fix

Chapter.  4470 words.  Illustrated.

Subjects: Sociology

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