Innovation, Infrastructure, and Organization in New Media Campaigning

Daniel Kreiss

in Taking Our Country Back

Published in print August 2012 | ISBN: 9780199782536
Published online September 2012 | e-ISBN: 9780199950614 | DOI:

Series: Oxford Studies in Digital Politics

Innovation, Infrastructure, and Organization in New Media Campaigning

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This chapter presents an overview of the historical argument of the book, charting the connections in people, tools, and practice between the campaigns of Howard Dean and Barack Obama. It provides an initial discussion of the origins of the Howard Dean campaign, the work of its former staffers in creating innovations in new media tools and practice, and their subsequent work in Democratic politics, including for the Obama campaign. In doing so, it provides a discussion of the concepts of innovation, infrastructure, and organization, and argues that they provide a new analytical framework for understanding new media campaigns. The chapter then discusses the import of the history here for evaluating networked politics in democratic terms before providing a brief discussion of the methods and chapter overview.

Keywords: Howard Dean; Barack Obama; innovation; infrastructure; new media campaigns

Chapter.  13172 words.  Illustrated.

Subjects: US Politics

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