Chapter

Conclusion: New Media Campaigning from Dean to Obama

Daniel Kreiss

in Taking Our Country Back

Published in print August 2012 | ISBN: 9780199782536
Published online September 2012 | e-ISBN: 9780199950614 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199782536.003.0007

Series: Oxford Studies in Digital Politics

Conclusion: New Media Campaigning from Dean to Obama

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The book’s conclusion opens with staffers rushing to send out a final “thank you” e-mail before racing to catch the last bus (or just running) to hear Obama’s victory speech in Grant Park. It then discusses the analytical insights that emerge from the historical findings of the book. It returns to the importance of innovation, infrastructure, and organization for understanding new media and politics. The chapter concludes by discussing the implications of the use of new media in democratic processes.

Keywords: Barack Obama; Grant Park; innovation; infrastructure; organization

Chapter.  6996 words. 

Subjects: US Politics

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