Performing Girlhood through Typographic Play in Hebrew Blogs

Carmel Vaisman

in Digital Discourse

Published in print October 2011 | ISBN: 9780199795437
Published online January 2012 | e-ISBN: 9780199919321 | DOI:

Series: Oxford Studies in Sociolinguistics

Performing Girlhood through Typographic Play in Hebrew Blogs

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This chapter is concerned with the ways one community of Israeli girls, Fakatsa, employ linguistic repertoires and typographic styles in performing a “girly girl” identity on their blogs. The chapter emerges from a larger ethnography of girls' engagement with new media literacies in the Hebrew-language blogosphere. Fakatsa girls have developed a vernacular Hebrew literation and typographic system in which the aesthetic form of writing is as important as content. It is through this particular style that they are also able to negotiate (or resist) popular stereotypes about them. The chapter contributes to an understanding of the reciprocity between gender identity performance, globalization, language, and new media.

Keywords: girlhood; performance; gender identity; style; typography olay; Hebrew; blogs; vernacular literation; Fakatsa

Chapter.  6895 words.  Illustrated.

Subjects: Sociolinguistics

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