Chapter

Representation Styles, Candidate Cues, and the Voting Booth

David C. Barker and Christopher Jan Carman

in Representing Red and Blue

Published in print September 2012 | ISBN: 9780199796564
Published online September 2012 | e-ISBN: 9780199979714 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199796564.003.0005

Series: Series in Political Psychology

Representation Styles, Candidate Cues, and the Voting Booth

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This chapter attempts to begin connecting the dots between the results discussed in Chapter 4 and the ultimate argument that representation itself comes in culturally “Red” or “Blue” shades. The first step is the ballot box, and that is the focus of this chapter. First, the chapter shows that in both 2006 and 2008, those who prefer trustee-style representation tended to vote overwhelmingly for Republican candidates at all levels of government. Next, the chapter reports evidence from a controlled survey experiment that asked respondents to evaluate hypothetical candidates based on representation style that is evidenced rhetorically. This experiment reveals that traditionalistic Christians (and Republicans) are more likely to think that candidates sending “trustee”-style messages will be better representatives if elected.

Keywords: Red and Blue America; survey experiment; Republican vote; traditionalistic Christian

Chapter.  5589 words.  Illustrated.

Subjects: Social Psychology

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