Chapter

Heterogeneity of the Decision-Making Processes

Delia Baldassarri

in The Simple Art of Voting

Published in print December 2012 | ISBN: 9780199828241
Published online January 2013 | e-ISBN: 9780199979783 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199828241.003.0007
Heterogeneity of the Decision-Making Processes

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Chapter 7 brings the analytic component of the book to a conclusion, providing further evidence that utilius, amicus, and aliens are guided by distinct heuristics. To a considerable extent, the typology overrides the effect that political factors have in influencing the decision-making process. Specifically, the left-right ideology, candidates for the office of prime minister, and media partisanship do influence voting behavior, but not in the same way for all individuals. Each of these factors has an effect on the vote that varies according to the type of decision-making strategy in question. Ideological considerations mostly drive utilius, while amicus focus their attention on the candidates. Only marginally affected by political factors, aliens mainly rely on occasional cues gathered from their favorite television network.

Keywords: heterogeneity of decision-making; ideological reasoning; Amicus-hostis judgment criteria; TV-remote effect

Chapter.  7933 words. 

Subjects: Social Movements and Social Change

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