The Marine Corps

Melissa T. Brown

in Enlisting Masculinity

Published in print February 2012 | ISBN: 9780199842827
Published online May 2012 | e-ISBN: 9780199933105 | DOI:

Series: Oxford Studies in Gender and International Relations

The Marine Corps

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Chapter 5 provides background material on the Marine Corps’ culture and recruiting history, before presenting an analysis of the recruiting materials. Over the course of the all-volunteer force, Marine Corps advertising has consistently emphasized elitism and sent the message that the Marines will demand that a recruit prove his worth, but once he has, he’s part of an exclusive warrior brotherhood. The Marines offer a rite of passage into manhood. Based on their structure and personnel needs, the Marines need to use only one version of masculinity—traditional warrior masculinity—in their appeals. The chapter also gives a brief history of women in the Marines and examines their portrayal in recruiting materials. The Marines have the smallest percentage of women of any of the services. Marine recruiting advertisements rarely show women and make no attempt to use gender-inclusive language. The few Marine ads that feature women are published only in magazines aimed at women.

Keywords: Marines; Marine Corps; Marine recruiting; warrior masculinity; recruiting advertisements; women in the Marines

Chapter.  11700 words.  Illustrated.

Subjects: US Politics

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