Chapter

An Examination of the Theory of Relative Advantage at the Individual Level

M. V. Hood III, Quentin Kidd and Irwin L. Morris

in The Rational Southerner

Published in print August 2012 | ISBN: 9780199873821
Published online September 2012 | e-ISBN: 9780199980017 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199873821.003.0007
An Examination of the Theory of Relative Advantage at the Individual Level

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This chapter includes individual-level analyses designed to probe the effects of black mobilization at both the mass and elite levels. Using survey data of GOP party activists, we examine the propensity of party activists to have switched parties based on the degree of black mobilization at the county level. Two longitudinal datasets (the American National Election Studies, 1972–2008 and the Southern Focus Polls, 1992–2001) are used to draw inferences about mass partisan identification in relation to black political mobilization. The prevalence of support for the theory of relative advantage at each of the three levels of analysis—the state, substate, and individual—is striking.

Keywords: black mobilization; party activism; mass partisan identification; black political mobilization

Chapter.  6288 words.  Illustrated.

Subjects: US Politics

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