Chapter

The National Classicist

Michael Gibbs Hill

in Lin Shu, Inc.

Published in print November 2012 | ISBN: 9780199892884
Published online January 2013 | e-ISBN: 9780199980062 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199892884.003.0006

Series: Global Asias

The National Classicist

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As Lin Shu and his associates kept churning out new translations, by roughly 1910 his work had begun to intersect with many other areas of the publishing industry. Through analysis of his work in textbook and educational publishing and his own personal writings, the chapter deomonstrates how Lin and his associates engaged in a new and innovative practice of “national classicism” — the production, reproduction, and marketing of self-styled “traditional” literati values through his name and personality. Banking on his status as a “master of ancient-style prose” (guwenjia) and a skilled painter and calligrapher, Lin Shu and his publishers used new media forms such as correspondence schools to offer the public ways to study and consume traditionalist literary and cultural values.

Keywords: textbooks; book history; classical Chinese; correspondence schools; advertising

Chapter.  14750 words.  Illustrated.

Subjects: Literature

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