Reference Entry

celebrity marketing

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
celebrity marketing

More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details


The strategic use of a widely known person to promote goods, services, places, ideas, or causes. An example would be

Reference Entry.  32 words. 

Subjects: Marketing

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content. subscribe or login to access all content.