Reference Entry

charity (or not-for-profit) marketing

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
charity (or not-for-profit) marketing

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Use of promotional and communications techniques to assist charities to gain greater exposure for their cause and greater support for

Reference Entry.  84 words. 

Subjects: Marketing

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