Reference Entry

domination

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
domination

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The undisputed market leadership, or concentration of *product marketing or *media promotion in a single niche or channel

Reference Entry.  29 words. 

Subjects: Marketing

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