Reference Entry


Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221

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The overt and explicit support for a *product or *service, usually from a well-known or famous individual,

Reference Entry.  45 words. 

Subjects: Marketing

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