Reference Entry

marketing laws

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
marketing laws

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Those broad generalizations and formulas used to define successful marketing. There are very few undisputed marketing laws.

Reference Entry.  19 words. 

Subjects: Marketing

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