Reference Entry

media power

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
media power

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Media became a powerful industry in the 20th century. Technological advances, as well as new techniques of journalism and broadcasting,

Reference Entry.  546 words. 

Subjects: Marketing

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