Reference Entry

mock-up

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
mock-up

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A simulation of a final product for use as a promotional advertising device, or a prototype that is photographed, filmed,

Reference Entry.  24 words. 

Subjects: Marketing

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