Reference Entry

observational research

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
observational research

More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details


The collection of *data by observing behaviours or actions. Observational research is often used in *focus groups where

Reference Entry.  79 words. 

Subjects: Marketing

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.