Reference Entry

Pearson’s Coefficient Correlation

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
Pearson’s Coefficient Correlation

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The most frequently used method to determine the strength of the relationship between two variables. The correlation coefficient is between

Reference Entry.  80 words. 

Subjects: Marketing

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