Reference Entry

professional services marketing

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
professional services marketing

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The promotion and development of the ideas and expertise of professional practitioners and their firms, such as lawyers, consultants, accountants,

Reference Entry.  65 words. 

Subjects: Marketing

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