Reference Entry

Reilly’s Law

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
Reilly’s Law

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The concept, espoused by William Reilly in 1931, suggesting that the size of an urban population determines the volume

Reference Entry.  64 words. 

Subjects: Marketing

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