Reference Entry

reputation management

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
reputation management

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The systematic and programme-based approach to the management of the organization and individual’s *image, *brand, standing

Reference Entry.  92 words. 

Subjects: Marketing

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