Reference Entry

word of mouth

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
word of mouth

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The oldest and, some would argue, the most effective way of gaining awareness. It is simply when someone finds out

Reference Entry.  122 words. 

Subjects: Marketing

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